SS15 Trend Boards - Client: Elliot Rhodes London

For SS15 I wanted to create these trends boards for social media and to also display in the London based stores. By creating these trend boards I'm showing customers that the belts relate to current trends, by putting them into context with catwalk images.

Blogger Outreach - Client: Elliot Rhodes London

Since working with Elliot Rhodes belts I have arranged many blogger collaborations for them. I meet with the blogger at one of our London based stores to give them the whole Elliot Rhodes experience.The blogger would then take lots of pictures and share their thoughts through a review. Here is my list of bloggers that I have collaborated with: 

Twenty First Century Gent

15K followers

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Kalanchoe

10K followers

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Carl Thompson

20K followers

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The White List

25K followers

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The Fashion Ache

5K followers

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Overdressed & Underprepared

5K followers

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Street Gentry

5K followers

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Fashion For Lunch

50K followers

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Adorn Girl

10K followers

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Jake Daniels

5K followers

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Bearded Couture

2K followers

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Remotely Fashion

5K followers

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Celebrity Placement: Oliver Proudlock Wears Rotary

Oliver Proudlock is best known for his role in Made In Chelsea, but is also a massive style icon and posts all about his latest looks on his website proudlockstyle.com. I got in touch with him to see if he'd be interested in receiving a Rotary watch to wear on his blog. Little did I know he'd end up featuring it over 10 times AND wear it during the filming of Made In Chelsea. 

Screen shot from Made In Chelsea

Blogger Instagram Competition - Client: Elliot Rhodes

I got in touch with male fashion blog, Street Gentry to discuss an article based on Elliot Rhodes belts. I was so pleased with the review that I then went on to ask them if they'd like to run a competition for their readers. This would grow brand awareness and potentially find us new customers. The competition ran on Street Gentry's website, Twitter and Instagram. 

We had 510 online entries, 85 Twitter entries and 18 Instagram entries. I was very pleased with the outcome - it brought us a new list of email sign ups (as I went on to contact entries to say sorry they didn't win, but then offer them a 10% off email), and definitely a lot more brand awareness. 

See for yourself

Twitter Competition - Client: Rotary Watches

A brand new Rotary Watches PR Twitter account was created in July 2014. To gain followers and to get our new account out there in front of more people, I came up with the idea to launch a competition to win a Rotary timepiece. Tweeters would have to RT and follow our account in order to enter. 

From this competition alone we gained 1400 new followers, 134 favourites and hundreds of comments, all in the space of 4 days! It was a great success and definitely got the ball rolling with the new account.

View campaign here

Client: Elliot Rhodes London

Elliot Rhodes is a luxury leather belt and buckle maker.

Responsibilities as Online Marketing Manager

- Implement & manage a coordinated social media strategy
- Managing all male and female blogger/vlogger outreach
- Communicate with database of customers via Mail Chimp
- Creating engaging content & visuals for social media: copy, photography & graphics

GRAPHICS FOR SOCIAL MEDIA

Client: Rotary Watches | April 2014 - November 2014

Responsibilities as PR Coordinator:

- Gaining product placement through editorial, celebrities and television

- Planning and organising press and sponsorship events

- Building key relationships with journalists and stylists

- Compiling fashion led e-alerts to push brand coverage

IMAGERY FOR TWITTER AND EMAIL NEWSLETTERS