A brand new Rotary Watches PR Twitter account was created in July 2014. To gain followers and to get our new account out there in front of more people, I came up with the idea to launch a competition to win a Rotary timepiece. Tweeters would have to RT and follow our account in order to enter.
From this competition alone we gained 1400 new followers, 134 favourites and hundreds of comments, all in the space of 4 days! It was a great success and definitely got the ball rolling with the new account.
View campaign here
