I got in touch with male fashion blog, Street Gentry to discuss an article based on Elliot Rhodes belts. I was so pleased with the review that I then went on to ask them if they'd like to run a competition for their readers. This would grow brand awareness and potentially find us new customers. The competition ran on Street Gentry's website, Twitter and Instagram.
We had 510 online entries, 85 Twitter entries and 18 Instagram entries. I was very pleased with the outcome - it brought us a new list of email sign ups (as I went on to contact entries to say sorry they didn't win, but then offer them a 10% off email), and definitely a lot more brand awareness.
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